SportFirst Sàrl: "Growing SPORT through INNOVATION"

Our Added Value

We bring...

VISION

We challenge the status quo and bring new perspectives to exploit untapped opportunities

INNOVATION

We activate profitable digital tools that are both impactful and offer unique user experiences

REVENUE GENERATION

We leverage existing and new revenue streams, activating smart strategic partnerships

About Us

Our DNA

Where we come from and where we are going…

Our History

We are brining close to 25 years expertise (and contacts) in the international sport ecosystem, delivering complex projects that involve first-class customer experience, innovation and revenue generation.

Our Vision

In the current global and fast-paced environment, sport organisations have to embrace the opportunities new technologies are offering. It is both, a matter of survival, and a chance for technology to get wide exposure.

How We Deliver Value

Our Services

#1 Strategic Planning

Assessing existing strategy, reinventing it, and deploying new one
Assessing exiting business models (and business processes) and implementing new ones
Defining and implementing change management strategies

Deliverables provided to date: 3-year strategic roadmap | Crisis management plan | Risk mitigation plan | Senior management dashboard

#2 Digital Transformation

Identifying digital needs and defining the technical requirements
Assessing and evolving existing IT ecosystem with a focus on data handling and cybersecurity
Deploying IT solutions, from the selection phase to project management and implementation

Deliverables provided to date: Digital booking facility platform | Online ticketing solution | VIP mobile app | Stakeholders' extranet

#3 Commercial Operations

Designing, selling, and deploying sponsorship programmes
Designing and deploying ticketing and hospitality programmes
Building and nurturing of strategic partnerships

Deliverables provided to date: Global sponsors | 1st class hospitality | Complex technology partnership

Involvement in Major Sporting Events

Our Achievements

The foundations of SportFirst are built on the participation and successful delivery of complex, multi-stakeholder and innovative projects in the world of sport:

1x European Basketball Club Final: 2000 in Lausanne
1x European Basketball Championship: 2001 in Turkey
4x soccer EURO: 2004 in POR, 2008 in SUI/AUT, 2012 in POL/UKR, 2016 in FRA
2x Olympic Games: Athens 2004, Beijing 2008
1x World Cup: 2010 in South Africa
Champions League Final 6: 2013 Wembley, 2014 Lisbon, 2015 Berlin, 2016 Milan, 2017 Cardiff, 2018 Kiev
1x Basketball World Cup: 2019 in China

This has resulted in collaboration with and for the following organizations: